During the holiday season of good will, visiting with lonely or isolated seniors makes a difference, and marketing is doing its part to bring the message to forefront.
According to the “American Community Survey Reports on Older Americans With a Disability,” “During 2008–2012, 29.9 percent of the older population with a disability lived alone, [and] 9.2 percent lived in group quarters, such as a nursing home…”
With 39 percent of our elders with disabilities in America living without family, and more without disabilities living alone, the country has an elder crisis with loneliness, and advertisers worldwide are addressing it.
According to the John Lewis Partnership of the United Kingdom’s website, “1 million older people go for a month without speaking to anyone.”
They’ve posted a captioned holiday video about a young woman on earth who sees a senior man on the moon and attempts to communicate with him.
Just when you thought you didn’t have time to share the holiday with family, this brief, German tearjerker holiday video might change your mind.
When family calls and cancels Christmas for Grandpa, they get unexpected results.
The end of the video has a German message that can benefit us all: Zeit Heimzukommen, which they translate as “Time to come home.”
If you don’t know anyone who needs company, nursing homes house many seniors who don’t receive visitors. Legacy Project has posted suggestions for visiting nursing homes.
Don’t be surprised if you are a celebrity. According to the website, “Since visitors may be rare, the activities director will probably put your visit on the calendar of events so that residents can look forward to it.”